Campaign reports

To view reports on completed SMS campaigns, go to the Campaigns tab in the SMS section.

This is where reports on all your campaigns are stored.  



On a new page, you see the basic information required to find the report you want or get a quick look at the campaign results.

The list includes:

• campaign name,
• campaign type (instant or scheduled)
• sender name
• campaign status
• brief statistics 

Here you can also change the order in which campaigns are displayed in the list by clicking the sort icons next to a field name in the top line:

• sort by name, in alphabetical or reverse alphabetical order;
• sort by campaign type: start the list with scheduled or instant ones;
• by sender: arrange campaigns by sender's name in alphabetical order;
• by statistics, from more sent SMS to less.
  

Click on the update data icon next to the Status to update information about the current status of campaigns. The statistics will be updated along with the status update if there have been any changes in it since the moment the page was opened.

You can also download a report directly from the general table by choosing the Action item in the row of the required report.

You can work with the general list or set filters to select only the campaigns you are interested in. To create your own filter, click on the Advanced filter item

More on the work with the advanced filter

Detailed campaign report

To learn more about the campaign, go to the Campaigns tab in the SMS section and click on the name of the campaign you need.

You will see its detailed report with the most complete information about the campaign.

In the upper part of ​​the report, you can see the main indicators of the campaign’s effectiveness. It is divided into three zones: Delivery Rate, Click Rate and link statistics.

Delivery Rate is an indicator of deliverability, or the share of the delivered sms from the total amount of sent sms.

In addition to Delivery Rate percentage, this block includes:

• number of contacts that were in the recipient list,
• number of sent, delivered and undelivered messages.

Click Rate is the share of the number of clicks by sms recipients to one or more links in the message from the total number of delivered sms.

In other words, what percentage of recipients clicked on your links.

In addition to the percentage indicator, this block includes:

• total number of clicks, that is, all clicks, including repeated ones, made by the same person;
• number of unique clicks: the number of clicks made by different users.

If one recipient has followed your link five times, then all 5 times will be counted in the Total clicks. However, only the first click will be counted in the Unique Clicks.

The Links section displays the link itself and the number of clicks (total).

Below is more detailed information, including technical indicators.  

ID — a unique campaign ID in our system.

Source — from, or rather, how the campaign was sent:

• Web — if you work directly from the account and sent the campaign from there.
• API — if the campaign was sent via your integrated CRM.

Cost — the total cost of sms sent in this campaign.

Sender — the name of the sender as seen by the recipients.

Recipients — list of campaign recipients.

Tariff — your tariff, according to which the campaign cost was defined.

Message validity period — the period during which the system tries to deliver a message to a contact, if it is not available at the time of initial sending.

Campaign creation date — the date and time when the campaign was created and saved in the system.

Start date — the time the campaign began (from the moment you click the Send button)

Actual start date of campaign — real time of the campaign start.

Campaign end date — the time when all messages have been sent to the list of contacts.

Charset — encoding used for sending SMS messages. Now we are sending messages in the standard sms code GSM 03.38.

Length (bytes) — weight of a message code in bytes.

Number of parts — the number of parts of a message. 1 part in Latin holds up to 160 characters, while in Cyrillic only 70 characters. If the message contains more characters than these limits, then it is charged as 2 or more sms (depending on how many parts it has).

Text — full text of the message.

Curfew (from… to…) — the time during which the system doesn’t send messages to recipients. You can specify the curfew in additional settings when creating an SMS campaign.

On the right side of the detailed report, you will also find a heatmap if there were links in your campaign list. This map comes in handy if there were several links, so you can see transitions for all of them.