To view Viber campaign reports, go to the Campaign reports page in the Viber section.
On a new page you will find a list of all Viber campaigns (that is, all bulk and one time campaigns) with basic data for a quick assessment.
Let's take a look at them:
The list contains the following campaign data:
- campaign name
- campaign type (instant or scheduled)
- status (with creation and end dates)
- campaign results: the number of sent, delivered and read messages.
What you can do with the list of campaigns: sorting, filters
You can change the order of displaying campaigns in the list by clicking sort icons next to the name field in the top row:
- sort by name: in alphabetical or reverse alphabetical order;
- sort by messaging type: start the list with scheduled or instant ones;
- by sender: organize messagings by sender's name in alphabetical order;
- by statistics: from the one with more sent messages to those with less sent messages.
Click on the update data icon next to the Status heading to update information about the current status of campaigns. Along with the status update, the statistics will also be updated if it has somehow changed since the page was opened (relevant for messagings that have not yet expired).
2. Download report
You can download a report directly from the general spreadsheet by clicking on the Action field in the row of the required report.
3. Filter only the required campaigns
You can work with the general list or set filters to select only the campaigns you need. To create your own filter, choose the Advanced filter link
4. View detailed report for each campaign
To view results of a campaign in more detail, click "more" checkmark next to the campaign name. This will open a detailed report.
At the top of the detailed report, you see 3 blocks of information.
this is an indicator of deliverability, it means the proportion of delivered messages from the total number of sent messages.
In addition to Delivery Rate as a percentage, this block contains:
- total number of contacts from the recipients list,
- number of sent, delivered and undelivered messages,
- Not a Viber user: the number of contacts from the list who don’t use Viber but received your campaign via SMS (if you enabled this option when creating your campaign).
this is a number of opened messages, it means the proportion of opened and viewed messages from the total number of delivered messages.
In addition to the percentage of opened messages, here you will find the line Total open.
this is a click-through rate (the percentage of clicks on a link from the total number of open messages). It is considered, of course, only if the sms contained a link.
Under the statistics dashboard, the campaign report also contains additional information: a data table on the left, and a preview of the campaign on the right.
Campaign ID in our system
Source (API or WEB, that is, the campaign was sent from the user's account)
Cost - amount spent on the campaign
Sender - the alpha name specified in the campaign list
Recipients - list of recipients
Tariff - your tariff
Message validity period - how many hours the system repeated (or will repeat) attempts to send a message
Creation date - the time the campaign was created
Start date - for scheduled ones: the time at which the campaign is scheduled to start
Actual start date - real start time
End date - the end time of the campaign.
Stop list - whether the option "take into account the stop list" is enabled (that is, don’t send messages to contacts specified in the stop list).
Notify by email - whether the option to notify the control email about the completion of the campaign is enabled.
Also you can study the content of the campaign: read its text, see the link to the image (if you use one in this campaign), the name of the button and the link embedded in the button.
Moreover, if a curfew was applied a pause in the campaign for a certain period), then the detailed report will show the start and end of the curfew.